SCANDAL – “Guess Who’s Coming to Dinner” – Through flashbacks we learn more about Olivia’s estranged relationship with her father. Meanwhile, both the White House and Pope & Associates are still in the middle of cleaning up the very big and very public mess they created, on “Scandal,” THURSDAY OCTOBER 10 (10:00-11:00 p.m., ET) on the ABC Television Network.
*“Scandal” may not be number one in viewership quite yet, but it is dominating the Twitterverse.
According to Nielsen, the third-season premiere of ABC’s political thriller starring Kerry Washingtonranked No. 1 on its brand new Twitter TV ratings.
Thursday night’s episode, in which Washington fixer Olivia Pope’s name was leaked as the president’s mistress, attracted 10.5 million television viewers. “Scandal” also made some noise on the social media platform Twitter, with nearly 713,000 tweets about the episode reaching a Twitter audience of 3.7 million, Nielsen reported.
The drama proved even more social than the MTV documentary “Miley: The Movement,” which followedMiley Cyrus’ efforts to shed her persona as a Disney Channel star and focus on music. That program generated some 142,000 tweets that reached a Twitter audience of just under 3.2 million, Nielsen reported. But overall, Cyrus was a social phenomenon, also sparking conversation with her appearance on “Saturday Night Live.”
The new Nielsen Twitter TV measurement ranks shows according to the unique audience of Twitter users who have been exposed to at least one tweet about a program. It also identifies the number of tweets associated with a particular episode.
The rankings for the week of Sept. 30-Oct. 6 are as follows:
Rank Program Date Network Unique Audience (000) Tweets (000)
1 Scandal 10/3/13 ABC 3,655.2 712.9
2 Miley: The Movement 10/2/13 MTV 3,185.2 142.4
3 Saturday Night Live 10/5/13 NBC 3,146.5 175.8
4 The Voice 10/1/13 NBC 2,619.8 106.6
5 The Voice 9/30/13 NBC 2,558.7 135.0
6 The Vampire Diaries 10/3/13 CW 2,488.4 278.0
7 Glee 10/3/13 FOX 2,270.1 196.0
8 Dancing With the Stars 9/30/13 ABC 2,092.9 59.8
9 The X Factor 10/2/13 FOX 2,039.0 255.2
10 The X Factor 10/3/13 FOX 1,802.5 188.8
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