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FASHION SPOTLIGHT:Avirex

Avirex 'Sky King' maker of classic bomber jackets

What makes the Avirex brand so popular? Is it the military look of the bomber jacket, or the fact that the Avirex creators maintain their connection to the military, which comes from supplying combat flying gear for all branches of the armed services?

Maybe it’s the military styling and background that allows Avirex fashion to look cool on anyone, especially when you add some accessories to the outfit.

Avirex brings urban fashion to a new level, allowing the most casual clothes to come together in a fresh look. Also, Avirex’s individual fashion pieces allow you to rock the brand in one entire outfit. Avirex was hip-hop clothing before the concept was even invented.

Avirex for Men

The Bomber Jacket

Trying to look fresh? Bomber jackets are statement pieces; they have the ability to make an entire outfit look effortless. The Avirex bomber jacket is still one of the most popular items in the brand. The jacket looks fantastic on both men and women, despite the fact that it only comes in men’s sizes.

Avirex’s jackets are made of genuine leather, so over time they’re going to take on a personality of their own. That’s what makes Avirex bomber jackets so special, though. Investing in an Avirex bomber jacket ($400 to $600) is something that will pay off for a lifetime. Wear it over a t-shirt for a casual, but fly, look. Create a classy and trendy street look by pairing it with a men’s button-up or a women’s tank.

Pants & Jeans

With over 29 types of men’s jeans to choose from, anyone can find a hot pair that fits his or her body and individual style. Some of the jeans come in rich dark colors, while others are in medium to lighter shades. Depending on the type of jeans you buy, you can expect unique decorations including embroidery and other embellishments. Avirex jeans are comfortable, trendy and high-fashion without too much effort at around $50.

The jeans are made of a comfortable, durable cotton/polyester blend, so you know they will keep looking their best for quite a while. Investing in a few pairs in a variety of washes allows you a variety of outfits. Paired with a button-down or a Bomber jacket, you’ll have people taking second glances all day long.

Shirts

Want to look dressed up without too much effort? Start the foundation of your outfit with a variety of Avirex shirts for under $30. Choose from t-shirts, polos, and button-down shirts in plaids, solids, and layered looks. You should have no trouble finding the shirt that goes well with your Avirex jeans. Choose from light and dark-colored polos and button-shirts made of 100% cotton. Only short-sleeved styles are available, but, that’s all right, it gives you an excuse to wear your new Avirex bomber jacket, too.

Hoodies

On the days when it isn’t cold enough to wear your bomber jacket, you can choose from one of many trendy hoodies available from Avirex for around $50. Each has a zip front closure and adjustable drawstring hood. Paired with a graffiti tee, a dark wash jean, designer sunglasses and hot shoes, you’ll be looking fly all day long.

Accessories

No outfit is complete without the proper accessories, and Avirex can help you there, too. You can choose from the Avirex men’s iced bezel watch to wear with your bomber jacket or any of the 26 watches that are available.

Watches aren’t the only pieces of jewelry available through Avirex though. You can also choose from the following:

pendants, necklaces, or rosaries
bracelets
wallets
sunglasses
earrings

Don’t forget the boxed sets that include pens, sunglasses, wallets, and watches in a variety of combinations and styles. Talk about decking yourself out in the Avirex brand.

with Avirex, you don’t have to break the bank to look good. A small investment in an urban fashion leader and you’ll be looking fly in no time!

The History of Avirex Clothing

Avirex's signature leather jackets

Avirex was founded in 1975 by Jeff Clyman, his wife Jacky Clyman, and New York-based fashion designer Frank Marchese. Jeff, an avid airplane collector, decided to take a risk with fashion after receiving a lot of praises for his father’s authentic bomber jacket. His love for flying, interest in historical flight equipments, and passion to make authentic American jackets paved the way for the creation Avirex, meaning “Sky King.”

Starting out as a brand of authentic leather jackets sold through direct-mail catalogs, the label progressed as the vanguard of authentic American aviation-inspired garments with its topnotch quality and manufacturing secrets. It is heralded as the genuine pioneer in designing and creating the “authentic American look.” As such, Avirex was named the leader in the leather outerwear industry for over 30 years.

For 25 years Avirex served as the supplier of combat aviation gear of the NASA Dryden Space Flight Center and the U.S. Armed Forces – the Army, Navy, Air Force, Marine Corps, and the US Coast Guard – while under the supervision of the Department of Defense. Despite the trendy military wears the brand has created, Avirex’s trademark piece remains to be the classic bomber jackets proudly donned by military pilots.

From military wear, the company made a big leap to the limelight by designing costumes for box-office movies such as Star Wars, Indiana Jones, and Terminator. In 1986, the clothing line created the costumes for Top Gun, an army movie starred by actor Tom Cruise. Because of their ability to serve both the military and civilians, the brand’s fashion appeal managed to transcend both ways – between establishment and anti-establishment. Avirex has managed to cater to the tastes of people in the Washington association and the people in the streets.

The same year, the brand opened its flagship store named “The Cockpit” in Manhattan’s posh SoHo neighborhood. True to its inspirations, The Cockpit’s interior bears a resemblance to a large American aircraft carrier. It has a 1944 AT6 Texan as its centerpiece, and other authentic aviation artifacts for its furnishings. Because of its aviation feel, The Cockpit remains to be one of the most unique boutiques in the world.

In celebration of its silver anniversary in 2000, they presented an impeccable sportswear line for its Fall 2000 collection. In Spring 2005, Avirex was acquired by Mark Ecko Enterprises. The active wear company helped debut Avirex’s sportswear and textile outerwear. Since then, the American aviation-inspired line has developed into a trendy sportswear collection.

With an exclusive license agreement with Avirex Ltd., the brand’s young men’s and junior’s collections were born. Added in the line revamp are denims, tees, knits, and outwear created for a diverse youth market who love quality, genuine American fashion. Now, it is the brand of choice of ivy leaguers and preppy students.

Tell time in style with Avirex’s Men’s Iced Bezel Watch.

Avirex’s strategy was to create a globally-recognized garment line with a strong sense of aviation heritage. With that idea in mind, Ecko launched and sold Avirex in three key fashion areas: the United States, Europe, and Japan in 2006. They succeeded in its desire to make the brand internationally renowned, thanks to unparalleled marketing and advertising.

It also attained its goal of fusing luxury aspirations and trendy fashion in its quality, yet affordable garments. As a result, the label appealed to both aviation-fashion lovers and active youth audiences.

In Spring 2007, its domination in the fashion world by signing an exclusive watch agreement with Callanen International. Now, Avirex watches, which are inspired by historical aeronautical finishes and touched up by some modern embellishments, can be bought across the United States.

Because of its appealing design and quality garments, Avirex has earned its own flock of celebrity followers including: John Travolta, Will Smith, Puffy Combs, Chris Rock, Shaquille O’Neal, Busta Rhymes, , Sylvester Stallone, Missy Elliott, Eminem, Nas, Five, Method Man, , Brand Nubian, LL Cool J, John Cena, and Georgio Armani.

WWF superstar icon is one of the many endorsers of America’s favorite outerwear brand Avirex.

Also the company is a big supporter of Mixed Martial Arts (MMA) and sponsored Michael “The Count” Bisping, who won the title of UFC 85 and 83, and Middleweight contender Patrick Cote. It also funded an MMA event in Montreal, Canada.

Avirex can be purchased at department stores, chain stores, and specialty retailers across the United States, Europe and Japan.