Earning Power: Here's How Much Top Influencers Can Make On Instagram And YouTube

[Stephan Bobb]

Earning Power: Here's How Much Top Influencers Can Make On Instagram And YouTube

Clare O'Connor , FORBES STAFF

Some members of Forbes' inaugural Top Influencers list were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example.

Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign.

Others were more tight-lipped. So we asked influencer analytics platform Captiv8 to crunch their numbers and tell us what a top digital star can expect to make based on his or her following.

For now, YouTube reigns supreme, with the most-followed folks -- 7 million subscribers or more -- able to command $300,000 for a video partnership.

On Facebook and Instagram, that figure dipped to $187,000 and $150,000 respectively.

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Top influencers can command $300,000 per YouTube video.

Even a so-called micro-influencer can make a decent living working sponsored content into their social media diet, according to Captiv8's data.

An Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand.