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BEST BUYS COURTS DJS WITH NEW SECTION!!! DJ CHECK THIS OUT!!!
BEST BUY COURTS DJS WITH NEW SECTION: Retailer teams with Monster Cable and Beats by Dr. Dre to launch in-store 'Club Beats' area.
(November 12, 2009)
*Best Buy is looking to be the new one-stop-shop for DJs.
A partnership with accessories firm Monster Cable and headphones specialist Beats by Dr. Dre has birthed "Club Beats," a new in-store area where shoppers can sample the latest audio, music, entertainment and technology products, including DJ equipment, mixing software, turntables, headphones and laptops.
"It may not be simple to find these products in a mainstream environment -- either you have to know what you need, or you have to talk to someone who is in the industry," said Wendy Fritz, senior VP of merchandising for mobility for Best Buy. "What we're trying to say is, 'Hey! You can do this,' and when they come into the store our Blue Shirts can say, 'These are the three or four products you need to get started.'"
To help promote Club Beats, Best Buy will host a series of events featuring appearances from artists including Lady Gaga, Will.i.am and Dr. Dre, co-founder of Beats by Dr. Dre, reports the Associated Press.
Seven stores will feature a full "experiential" Club Beats area, with a spectrum of products while 300 stores will feature an "interactive" area, with similar options but slightly fewer products to try out. All remaining stores will include a "core" Club Beats area, with a product selection, merchandising signage and customer service assistance but less of a focus on interactivity.
(November 12, 2009)
*Best Buy is looking to be the new one-stop-shop for DJs.
A partnership with accessories firm Monster Cable and headphones specialist Beats by Dr. Dre has birthed "Club Beats," a new in-store area where shoppers can sample the latest audio, music, entertainment and technology products, including DJ equipment, mixing software, turntables, headphones and laptops.
"It may not be simple to find these products in a mainstream environment -- either you have to know what you need, or you have to talk to someone who is in the industry," said Wendy Fritz, senior VP of merchandising for mobility for Best Buy. "What we're trying to say is, 'Hey! You can do this,' and when they come into the store our Blue Shirts can say, 'These are the three or four products you need to get started.'"
To help promote Club Beats, Best Buy will host a series of events featuring appearances from artists including Lady Gaga, Will.i.am and Dr. Dre, co-founder of Beats by Dr. Dre, reports the Associated Press.
Seven stores will feature a full "experiential" Club Beats area, with a spectrum of products while 300 stores will feature an "interactive" area, with similar options but slightly fewer products to try out. All remaining stores will include a "core" Club Beats area, with a product selection, merchandising signage and customer service assistance but less of a focus on interactivity.
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