Bad Bunny’s Super Bowl Halftime Show Will Make History for Being Entirely in Spanish

[Stephan Bobb]

APPLE BAD BUNNY SUPERBOWL 2025 HALFTIME MARKETING PLAN

Apple is launching a marketing campaign featuring Bad Bunny's Super Bowl halftime show, which might include headphone releases with a Spanish-language-only element. The campaign capitalizes on the controversy and excitement surrounding a Spanish-speaking artist headlining the Super Bowl, suggesting that Apple products, like AirPods, provide viewers with a way to understand the performance better. This strategy is seen as a way for Apple to appeal to a global audience and celebrate diverse cultures, while also creating a direct tie-in to their products for the event. Campaign elements and strategies. Halftime show: Apple is the presenting sponsor for the Super Bowl halftime show featuring Bad Bunny.

• Product integration: The marketing strategy connects the event to Apple products, suggesting that products like AirPods could enhance the performance experience.
• Cultural and political aspects: Bad Bunny's performance is also seen as a political and artistic statement, celebrating Puerto Rican and Latin culture and language at a major US event. Apple is leveraging this to market its products to a global audience.
• Global appeal: The campaign is designed to resonate with Bad Bunny's worldwide fan base, particularly those in Latin America and the United States, by celebrating and promoting his language and culture.