DJ COMMUNITY

T-Pain Says Goodbye to Auto-Tune; Hello to ‘T-Pain Effect’

*T-Pain says it’s time to move on from Auto-Tune – a retirement some folks believe is long overdue.

For his upcoming album, “rEVOLVEr,” the Atlanta MC tells Billboard.com that he’s ditching the audio production software that dominated his previous three albums in favor of technology of his own invention — The T-Pain Effect, a joint venture with Boston-based iZotope that has just gone on sale to the public.

“You can’t stick with one thing forever,” T-Pain explains. “After you figure out how stuff works, you’ve got to start making your own. When everybody talks about (Auto-Tune), they pretty much say T-Pain. So what simpler thing to do? It’s supply and demand. You want the T-Pain sound? I’m gonna give you the T-Pain effect.”

The T-Pain Effect, which lists for $99, gives users access to the rapper’s “whole vocal chain” of effects, along with 50 beats and a full complement of recording and distribution software. “They can sonically sound like me,” T-Pain notes, “but nobody’s ever gonna be able to write songs like T-Pain. There’s only one of those.”