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Basketball Wives’ Generates Most Social Media Activity in July

*VH1′s “Basketball Wives” was the most social program in primetime in July, meaning its viewers engaged the most on social media channels around its programming, according to the Hollywood Reporter.

Fox’s “Family Guy” was the most social program overall across all airings, and Fox ranked as the top social TV network ahead of the CW.

Those are the findings of the first-ever Social 100, a TV ratings system focusing on social media activity from New York-based company SocialGuide.

The first report as the system launched out of beta is for July and ranks the most social programs, episodes, sports events and networks on a daily, weekly and monthly basis. The system tracks programs that air across 170 of the most popular broadcast and cable networks and uses social data sourced from Twitter and Facebook, including total comments, unique commenters and average followers per unique.

MyNetworkTV, NBC and ESPN rounded out the most social networks in July, according to SocialGuide.

“Family Guy” attracted 159,394 unique commenters and 276,320 comments in July, compared to the 233,212 comments from 153,695 uniques that Nickelodeon’s “SpongeBob SquarePants” attracted. “Basketball Wives” ranked third in overall programs with 136,665 uniques and 274,246 comments.

In primetime, that show had 71,870 uniques and 125,042 comments, followed by the 2011 ESPYs on ESPN and Discovery’s “Great White Invasion.”

SocialGuide said it mined and filtered more than 10.5 million social TV comments by more than 2.6 million unique users for over 4,150 unique programs in July.